Grass Roots bring new talent into the industry

New recruits in the Strategic Meetings Management (SMM) division of Grass Roots. Left to right: Keertana Gursahani-Khatwani, Beth Seddon, Hannah François, Helen Travers.

London, 17 July 2017

Grass Roots Meetings & Events has appointed four first-class graduates and a new account manager to service new business wins in the Strategic Meetings Management division.

Beth Seddon, Hannah François and Keertana Gursahani-Khatwani have just graduated from the University of Greenwich, and Helen Travers has come from Sheffield Hallam University. Having been recruited at the MPI Connects event in April, they joined the London office as venue consultants in June.

When asked how they felt to join Grass Roots Meetings & Events, Travers said she was “thrilled”; Seddon already “loved her role”; François was “really looking forward to experiencing all the new venues”, and Gursahani-Khatwani felt “privileged to join such a prestigious agency.”

Jessica Templeton, senior lecturer at the University of Greenwich, said: “The Event Management course is carefully designed to educate and inspire our students and it is often our hope that they go on to develop careers in the industry. For three of them to join one company together is just wonderful.”

Sue Massey, operations director of Grass Roots Meetings & Events commented: “Last week’s HBAA Forum expressed concern at a ‘talent gap’ in the industry, but I can safely say we have no such problem. Through our membership of MPI and attendance at MPI Connects, we’ve built strong links with leading universities and we are immensely proud to have attracted such a high calibre of graduate. I’m happy to say that they are all making great progress through our extensive on-boarding programme.”

Stefani Goodrem became account manager in April, having previously worked as sales and marketing manager at Inner Temple and business development manager at Centerplate. Coincidentally, Goodrem has also recently been award a first-class degree – a post-graduate MA from the Chartered Institute of Marketing.

Massey continued: “Stefani has become a huge asset to the account management team. We have never seen someone embed themselves so quickly in the business, and she has already built up a great rapport with her clients, with her vivacious personality and commercial acumen.”


Notes to Editors

About Grass Roots

Grass Roots operate Meetings & Events services from key locations in London, New York, Dusseldorf, Zurich and Singapore.

As specialists in strategic meetings management, delegate management and event services, they work with three of the Big Four professional services firms; nine of the top 15 investment banks and many other global organisations.

Grass Roots Meetings & Events manage over £150m worth of meeting spend, drive compliance within organisations and focus on improving the performance of meetings and events programmes.



Grass Roots Meetings and Events are now BCD Meetings & Events.

We still specialise in venue sourcing and delegate management, but are now part of one company - with more to offer.

Contact us if you have any questions about the change, or for an exploratory conversation about how to improve your meetings and events.