Data-Driven Event Strategies

The Grass Roots Solution Sessions provide unique opportunities to join intimate sessions with leading corporate event thinkers and influencers - completely free of charge.

The first in the series is Data-Driven Event Strategies with Sven Bossu of Sibos, illustrating how corporate event organisers can use data and delegate management to improve the performance of their events.

00:32 Introduction | 02:37 Sibos | 04:00 Content formats | 08:22 Event ecosystem | 10:40 Competition | 11:35 Challenges | 13:12 Case study: ROI reports
Sven Bossu of SWIFT will be speaking at the Grass Roots Solution Sessions
About the speaker

Sven joined SWIFT in 2008 as Investment Fund marketing manager and took a 12 month sabbatical in 2011 to lead an insourcing project at BNP Paribas Securities.

In 2012 he became Head of Sibos and as of 2013, he combined this role with managing SWIFT’s Comms Operations department. Sven delivered five Sibos events before handing over the helm at the end of 2017. He is currently leading Partner Management at SWIFT, managing a global ecosystem of over 500 partners.

Prior to joining SWIFT, Sven worked for 10 years at ING and ING Investment management as programme manager, leading large transformation and outsourcing projects across Europe.

Grass Roots Meetings and Events at Sibos.
What you will learn

Data analytics has the potential to become a game changer in the events space. Learn:

  • How this was made reality for a corporate event
  • Sharing both successes and lessons learned through mistakes
  • Demonstrate the journey and the mind-set it takes to come to true value for both event organisers and customers

After a very short theoretical introduction, we’ll dive in the heart of the matter – what’s the problem we’re trying to solve? Is data analytics the solution? What are the different options? How to create a business case? And what does success look like?

All this will be done by showing real facts and examples of how Sibos went about addressing these questions and challenges.

Payne and Gunter are catering partners for the Grass Roots Solution Sessions.
About the caterers

Payne & Gunter has an unrivalled reputation for quality and expertise. That legacy was founded back in Mayfair in 1786 with the establishment of Gunter's, a society caterer, who enjoyed no less than three royal warrants from George IV, V and Napoleon III.

To this day they continue to pride themselves on a long-standing team who live and breathe attention to detail. From hospitality at historic palaces and galleries to entertaining at some of the most exciting outdoor events in the UK, Payne & Gunter remains London's originals.


Grass Roots Meetings and Events are now BCD Meetings & Events.

We still specialise in venue sourcing and delegate management, but are now part of one company - with more to offer.

Contact us if you have any questions about the change, or for an exploratory conversation about how to improve your meetings and events.