Grass Roots launched the Meetings Industry Report (MIR) in 2008 to assess and analyse key meetings procurement trends in the UK, Europe and US. This annual report has become an indispensable tool for buyers and planners in meetings and events.
In Autumn 2017 the Meetings Industry Report will return. Grass Roots will deliver a new digest of reliable statistics, facts and insight, complemented by data mined from and supported by opinion and case studies from Grass Roots clients.
This 140-page report will be made available in both print and digital formats, and will be distributed to CEOs, procurement heads, training directors, and meetings & events buyers.
The 2017 edition will be edited by Mark Harris of the Travel Intelligence Network (TIN).
The Meetings Industry Report incorporates a wide range of primary and secondary research, of which the State of the Industry survey is a core component. Between April and May 2017, over 1,000 meetings and events professionals from Europe and the US contributed to the survey.
The initial findings can be viewed here in edited slides from our managing director David Taylor's presentation at The Meetings Show.
To receive a complimentary copy of the Meetings Industry Report you can complete the survey below. Alternatively copies will be available from the date of publication for £195 +VAT.
Grass Roots operate from key locations in London, New York, Dusseldorf, Zurich and Singapore.
To find out more about how to improve the performance of your meetings and events, contact us for an exploratory conversation.