Blog

When I first started working in the industry neither residential nor non-residential training centres had the best of reputations. More often than not they were either bleak, purpose-built buildings in city centres or old manor houses, schools and the like, bought cheap by organisations for internal use and then given a lick of paint and little else. Fast forward to today and ...

This is a guest blog from Wildgoose - an events company specialising in unique location based challenges. While rote learning might have helped us pass our exams at school, few people are able to retain what they learned years down the line. With the eruption of technology, we’ve looked into how the latest gadgets can help improve retention after attending Learning & Devel ...

Anyone involved in managing events is faced with the ongoing challenge as to how to attract the correct audience. While content is always king, you can put on the best event but if the audience doesn’t meet with your criteria the event is doomed. There is not much point in inviting a group of students to a luxury car launch for example. You want your high earners but how do you ...

You lead an in-house team of meeting planners and you’ve just been given staggering news: your company’s CFO has announced they are spinning off the event department in 90 days. In three months, your event team will be a separate business and will no longer be guaranteed to get the company’s event work, which will now be put out to bid. Your group will have to compete with oth ...

Whenever a company appoints a new supplier it creates a degree of change which is not always appreciated by employees. Whilst the majority within the company will embrace the change and understand it is being done for good reason,  a number will rally against the change and continue utilising their old method regardless. There are any number of reasons for this – some more val ...

As part of the extensive research carried out for the Grass Roots Meetings Industry Report, we surveyed over 1,000 people from corporates, agencies and suppliers in Europe and the US. Having presented the findings at The Meetings Show on Thursday 15th June, I wanted to share some additional insight here. You can find the original slide deck on my LinkedIn profile. SMM comes of ...

Delivering any successful event always has its challenges but when the event takes place in an unusual location, the problems have a habit of multiplying. I’m proud of the fact that Grass Roots has now provided delegate management services in many different parts of the world and despite this resulting in numerous curve-balls our team's experience has seen us through. Infrastr ...

After giving The Meetings Industry Report a short sabbatical, we decided to dust it down and bring it back this year. While it’s a big and relatively costly undertaking for us, we learn so much from the data generated and from the experts contributing to the report that we decided it merits the work involved. Importantly it also helps us keep on top of industry trends and to sh ...

One of the biggest changes I’ve seen in my working life is the trend for businesses to constantly question how they do things. Until 10 or so years...

When they are successful, meetings and events can have a really positive impact on business performance. The delegate’s own experience is a critical part of achieving that success. Events may differ in location and content, but the delegate experience should always be consistently impressive – as if each attendee had a personal guide, on hand to ensure every expectation is met ...

LET'S TALK

Grass Roots operate from key locations in London, New York, Dusseldorf, Zurich and Singapore.

To find out more about how to improve the performance of your meetings and events, contact us for an exploratory conversation.